Our Mission


  • To deliver WOW through our products and ideas;
  • To shine as a beacon to the like-minded and light the path to a better way of doing things, a way that makes sense and results in well-being and personal growth;
  • To inspire the curious to find truth, love, and the divine in bold new faces, thereby changing the way they perceive themselves and the world in a way that heals, inspires, and raises their conscious awareness;
  • To empower our allies to harness their extraordinary inner strength for the greater good, challenging them to live their best lives through positive choices, to soar as they liberate their own best superheroes;
  • To promote and support the growing movement of environmentalism and sustainable living, enlightenment and personal growth;
  • To encourage awareness of the things which bring us together, not the things which divide us. Everything is connected; there’s no such thing as alone.

Through out-reach, cooperation, and coordinated effort, we can change the world.

Yes, we are idealistic. While we recognize that some people equate “idealistic” with “unrealistic,” we don’t think the two concepts are mutually exclusive. Realistically speaking, how do you make the world a better place without idealism?

Do we really believe that a small, unobtrusive company and a mere handful of people can change the world? We offer a quote from the esteemed anthropologist Margaret Mead: “Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it’s the only thing that ever has.”

Each and every one of us changes the world, whether we intend to or not. We plan to do it intentionally–and with as much idealism as it takes.

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