Our Core Values


  • Strive for quality, integrity, and respect in everything we do
  • Embrace and drive change
  • Create fun and a little weirdness
  • Be adventurous, creative, and open-minded
  • Pursue life-long growth and learning
  • Build open and honest relationships through communication
  • Build a positive team and family spirit
  • Do more with less
  • Be passionate and determined
  • Love and care for our world
  • Increase awareness and teach people
    • about environmental issues
    • about food/medical safety
    • about social justice and rights issues of all stripes–including animal rights
    • how to be their best selves
    • that no Superman is going to save us; we must be our own superheroes.
  • Promote self-reliance and individualism as much as possible—
    • because ultimately, to be secure, to find serenity, we must be able to count on ourselves to do the right thing, no matter what,
    • with an understanding of the importance of cooperation and of responsibility for one another, because we’re all in this together.
    • So while we believe in self-reliance and individualism to whatever extent possible, we also believe in the sovereignty of the common good.
  • Always, always, always have a plan B.  😎
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